At Ft2g (verywell-casino-gb.co.uk), we believe you deserve to know exactly how we keep the lights on. Some of the links on our site are affiliate links, meaning we may earn a commission if you click through to an operator and take a qualifying action — such as registering an account or making a deposit. This commission comes entirely from the operator, never from you. You will never pay a higher price, receive a worse bonus, or be charged any extra fee because you arrived via verywell-casino-gb.co.uk.
What Affiliate Links Are
An affiliate link is a specially tracked URL that tells an online casino or gaming operator that a visitor came from our website. When you follow one of these links, a small piece of data — usually a cookie — is stored in your browser. If you go on to register or deposit, the operator's system recognises that verywell-casino-gb.co.uk referred you and pays us an agreed commission. This is an industry-standard practice used by price comparison sites, review platforms, and many other consumer-facing websites across the UK and worldwide.
How We Earn
The table below explains exactly what triggers a payment to us, who pays it, and what it costs you.
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review link on verywell-casino-gb.co.uk | Nobody — clicks alone earn us nothing | None / £0 |
| You register a new account with an operator | The operator pays us a one-time referral fee | None / £0 |
| You deposit and play real money | The operator pays us a share of net gaming revenue | None / £0 |
| You claim a welcome bonus through our link | The operator funds the bonus and our commission separately | None / £0 |
How This Affects Our Reviews
The honest answer is: it does not affect them. Rankings on verywell-casino-gb.co.uk are not for sale. No operator can pay to improve their position in our lists, receive a more favourable score, or have negative information removed from a review. We have turned down commercial arrangements with operators that we believe do not meet acceptable standards for UK players, and we will continue to do so.
We do earn more when we refer players to operators we feature, but our editorial team assesses every casino on the same objective criteria regardless of any commercial relationship. If an operator declines to work with us on affiliate terms, we may still review them — and we will still publish our honest findings either way.
Our Review Methodology
Every casino reviewed on verywell-casino-gb.co.uk is evaluated across a consistent set of criteria, including:
- Licensing and regulation — we only recommend operators licensed by the UK Gambling Commission (UKGC) or other respected regulatory bodies.
- Bonuses and promotions — we scrutinise welcome offers, wagering requirements, and ongoing promotions for fairness and transparency.
- Games library — variety, software providers, RTP information, and the availability of demo play are all considered.
- Payment methods — we assess the range of deposit and withdrawal options, processing times, and any associated fees.
- Customer support — we test responsiveness, availability, and the quality of help provided across live chat, email, and phone channels.
- Responsible gambling tools — deposit limits, self-exclusion options, and links to support organisations such as GamStop and BeGambleAware are essential.
FTC & Regulatory Compliance
In line with FTC guidelines on endorsements and testimonials, and consistent with UK Advertising Standards Authority (ASA) requirements, verywell-casino-gb.co.uk clearly discloses all material affiliate relationships on this page and, where relevant, within individual review pages. Our recommendations reflect our genuine editorial assessment. Any post, review, or recommendation that results from a commercial relationship is — or will be — clearly identified as such.
Your Choice
Using our affiliate links is entirely optional. You are always free to visit any casino or gaming operator directly by typing their address into your browser. You lose nothing by doing so — no better deal exists for you through verywell-casino-gb.co.uk that is not also available if you go direct. We simply hope our reviews save you time and help you make a more informed decision.
Questions
If you have any questions about how verywell-casino-gb.co.uk earns money, how we select the casinos we review, or anything else covered on this page, please get in touch. You can reach us via the contact form on verywell-casino-gb.co.uk. We are committed to transparency and will respond to all reasonable enquiries promptly.